GoGo squeeZ office in NYC showcases playful custom decals

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This playful office design is that of the GoGo squeeZ Headquarters, known for their on-the-go healthy and fun squeezable pouches of applesauce for families, located in Manhattan, New York. In this fast-paced renovation of 8,380 square feet, the client wanted an open office to bring in natural light and help to promote democracy within the company. With the open office concept, there still had to be some type of productive privacy for employees, so pixelated window decals were installed by the creative team members of Signazon to help screen the floating meeting rooms which were called pods. Logo-perforated felt panels slide onto glass perimeter conference rooms, which also helps to create visual interest and inspire creativity.

Signazon is a leading web-based printing company in Dallas, Texas. Customers can upload their own designs or choose from thousands of templates by their in-house designers to create custom banners, glass decals, posters, canvas prints, and other forms of printable media.

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These freestanding conference pods were installed with custom vinyl decals to screen for privacy yet at the same time filter in natural light and allow views through the windows and out to the cityscape beyond. The pods can be identified by the brightly hued felt that wraps the walls, floors, pin-up walls and ceiling. Felt has excellent sound attenuation, and as an added bonus, it is associated with childhood fun!

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An industrial rope swing, typically found in loft spaces, hangs from the ceiling as a reminder of staying active and keeping a playful attitude.

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A long wooden bar features changing functions and heights, from bar to window seats, allowing employees to use the space as a break area or spot to eat to enjoy the NYC skyline views.

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The open office space encourages employee interaction and communication.

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Another whimsically inspired detail in this office is the “playwall”, comprised of a long storage wall with felt lined cutouts which houses people-shaped passage, a hammock, a privacy phone booth, the Vitra Living Tower and a dining nook.

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A hammock and all sorts of other fun seating arrangements can be found throughout the office. A view of the customized vinyl decal by Signazon can be seen through the wall cutout. Their partner site Easybanners also creates custom banners and backdrops, a perfect creative solution for a multitude of spaces, indoors and out.

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Photos: Peter Murdock / Courtesy of Signazon

A-104.00-Furniture Plan

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