We just received a press release on the collaboration between the incredible Italy-based furniture company, Natuzzi and Fabrizio Plessi, one of the most important and innovative artists on the contemporary scene. An installation will be on display at the Salone Internazionale del Mobile this year called “The Shape of Energy”, which was created by Plessi, echoing the dynamism, innovation and energy which has continuously inspired Pasquale Natuzzi and his company.

Lava will be the central feature of the video-installations and works that will be exhibited throughout the surface area and indoor venues of the historic Palazzo Caproni in Via Durini, where the Milanese Natuzzi Flagship store is located. The artist has created an installation of powerful visual impact, immersing visitors into a strong sensorial experience. The primordial fascinating beauty of lava seems to flow through the furniture and design objects of 2014 Natuzzi collection. Screens, digital stones, sounds and Plessi’s designs will be theatrically exhibited in the shop simulating a continuous flow, as a tribute to the Natuzzi’s vitality, energy and creativity.

The installation The Shape of Energy will be exhibited at the Natuzzi Italia’s Flagship Store in Via Durini until the 5th of May 2013. Within the Natuzzi Open Art project (whose mission is to make art accessible to everyone), Fabrizio Plessi will create, together with Natuzzi, an exclusive product collection which will be part of the Natuzzi catalogue. They will be authentic pieces of art created for everyone, where the value of art merges with the value of design and materials. A union made under the sign of value, for the benefit of the consumer.

This sounds like a fascinating exhibition not to be missed for trendsetters, those who love design, trendy furnishings and art installations.

(Note: This is a sponsored post by Natuzzi Milan)